Jan Carpenter Tucker is J.L. Carpenter Design, a woman- and minority-owned sole proprietorship. Since 1983, Jan serves a wide array of clients including business-to-business, consumer, high technology, healthcare, nonprofits and more. Through bright, bold design and strategic communication methods, Jan helps clients create a buzz about their products and services through logos, branding, promotions, advertising, public relations, and social media.

Most businesses require print communication (cards, brochures, fliers). Many businesses benefit from using digital media (websites, email, social). Some businesses make an impression via the environment (interiors, signage, displays). Jan has dedicated her professional life to staying abreast of current trends, tying together these aspects in meaningful ways, and carefully crafting strategies for effective imaging, messaging and content delivery. Depending on the needs of each project, Jan calls on service providers like herself to round out her team’s capabilities.

Answering the call of her passions for reading and learning, Jan designs, edits and publishes books for authors through her company, Night Star Publisher. She occasionally presents on marketing communications, design and art at various schools, businesses and community organizations. She is an avid spokesperson on multicultural diversity, presenting in schools, churches and the media.

20 Questions About Your Brand


This FREE resource may help you get started on your projects. “20 Questions About Your Brand” is the first step in the process. This helpful tool guides you to think about your business, image and the messages you want to create. Contact Jan if you have questions or need help.


For 11 years, Jan’s company was the advertising agency of record for NDC Systems (gamma gauge manufacturer in Monrovia, CA). She and her team helped build that company’s brand recognition as they grew from $2 million to $30 million in sales with offices in Ireland, Italy and Germany and literature reproduced in as many languages.

During her time at Aesthetics, Inc. (healthcare design firm in San Diego, CA) Jan administered the Blair L. Sadler International Healing Arts Awards, produced two CDs about the winning projects and compiled the materials for a book about the winners and their projects. She was also responsible for the company’s Request For Proposal (RFP) response efforts and helped triple the company’s success rate on projects won.

Jan started out as a receptionist for small, growing Action Instruments (process automation company in San Diego, CA). She advanced to art director and was inspired to return to school to follow her passion for design. Jan and her team helped the company build a world class image for five different product lines through literature, advertising, direct mail and trade shows to support a national base of sales representatives and distributors.


Jan Carpenter was listed in the 1985 “Outstanding Young Women of America” and received awards of excellence and honor for her design work, including the 2001 Edward L. Bernays Award of Excellence in the Public Service Programs category from the Public Relations Society of America (PRSA), San Diego Chapter.


Valedictorian of her 8th grade class and National Honor Society member in high school, Jan Carpenter attended United States International University in San Diego and Columbia College in Chicago; then received her Bachelor of Arts degree (cum laude) in Graphic Design and her Master of Arts degree in Environmental Design from San Diego State University. She has also studied professionally in filmmaking, ballet, modern dance and theater, and completed courses in leadership, supervision, business entrepreneurship and conflict management.


Jan Carpenter Tucker is a member of the American Institute of Graphic Arts (AIGA). She was a representative for Gifted and Talented Education (GATE) through the San Diego Unified School District. She served on several boards of directors and advisory boards, including Waters of Jordan Enrichment Center, the Black Infant Health Program of San Diego County, Community Film Workshop of Chicago, International Association of Business Communicators, Art & Soul (Teen Education and Outreach), the Urban League of San Diego County Equal Opportunity Awards Dinner and the Fourth District Seniors Resource Center’s Gems & Jewels fundraiser. She co-founded and held various offices in IMAGE (a San Diego-based interracial family group), and co-founded its national group, the Association of MultiEthnic Americans (AMEA). She has served and continues to serve in numerous leadership capacities for her condominium association and church.